CLIENT : Paramount Pictures
LOCATION : Murcia, Spain
TYPE : Entertainment Resort
SIZE : 273,941 sq.ft / 25,450 m2
Paramount Studios engaged Hetzel Design in their latest world class theme-park project in Spain. Our involvement started at concept, and culminated in schematic design of Adventure City and Plaza Futura.
Breaking away from more traditional surrounding context, we generated a highly futuristic concept; sleek, metallic clad buildings that also host media experiences and attraction rides. Details recall the Jetsons and the excitement of the space age but the overall look is modern, contemporary and cool.
The focal point is a dramatic central plaza held within a curving wall of multi-faceted and mesh paneling. Outdoor displays bolster the guest experience and immerse them in sensory journey.
The scheme features four attractions, two anchor restaurants and retail. It is currently on-site and due to open in 2015.