ARCHITECTURAL ENTERTAINMENT DESIGN
Hetzel Design is grounded in architecture as its main discipline and starting point in strategic thinking about projects. Architecture has transcended the boundaries of traditional built environments and can be applied to almost any act of creative thinking that has spatial connotations, branding, movies, storytelling and HETZEL DESIGN is constantly pushing these boundaries in our numerous projects.
Resorts | Urban Design | Mixed Use | Residential | Museums
Hetzel Design is based in the capital of entertainment, just a few blocks from Hollywood. Our theatrical and cinematic sensibility, drawn from our movie experience and combined with our place-making and architectural skills, has turned Hetzel Design into a perfect creative resource for theme parks, attractions, themed resorts and RDEs (retail-dining-entertainment destinations).
Attractions | Theme Parks | Themed Resorts | Retail, Dining, Entertainment
Hetzel Design, established in 2003, is a world-class architectural entertainment design firm, with core teams in Los Angeles and Europe, led by Branislav and Vera Hetzel. We deliver international design solutions that are entertaining, engaging, innovative, contemporary, striking and above all else, relevant. Project and clients include museums in Beijing and Chengdu to projects in the Middle East, to Paramount Studios theme parks and attractions, to Las Vegas Sands Corp hotels, resorts and RD&E in Europe, Las Vegas and Macau, and most recently Chimelong Spaceship in Zhuhai China, a 2024 Thea recipient. With a suite of design solutions encompassing master planning, concept design, architecture, entertainment design, planning, BIM, and visualization, clients rely on Hetzel Design to enhance commercial viability and maximize investment returns for their entertainment experiences.
Concept, Schematic and Detailed Design
Architecture drawings and illustrations
Exterior and interior design aesthetics
Birdseye illustrations
BIM, Planning, Visualization
Attractions / Resorts / Theme Parks / RDE / Museums / Urban Design / Mixed Use